AI Search Optimization · GEO
When customers ask AI, you should be the answer.
Search is moving inside AI — ChatGPT, Perplexity, Claude, and Google's AI Overviews. Generative Engine Optimization makes sure your business is the one those tools recommend and cite, not the one they skip. It's the fastest-moving edge in search right now — veteran-led, reported plainly, and delivered with WSI AdaptiveSEO®.
An Independently Owned & Operated WSI Authorized Agency
- WSI AdaptiveSEO®
- Google Partner
- Microsoft Advertising Partner
- Veteran Owned
Why GEO, And Why Now
Your customers have started asking AI instead.
People don't only type into Google anymore — they ask ChatGPT, Perplexity, Claude, and read Google's AI Overviews. Often they never click a website at all; they just take the answer the AI gives. Generative Engine Optimization (GEO) is how you become that answer. And because these systems change constantly, it's work that has to be tended, not set once and forgotten.
~60%
of searches now end without a click (WSI / industry data)
~50%
of results show a Google AI Overview
4.4×
more valuable, on average, are visitors arriving via AI
2028
when AI search is projected to overtake traditional search
GEO is delivered through WSI AdaptiveSEO® — WSI's methodology for staying visible and cited as search moves into AI. I bring it to you as an independent WSI agency, so your AI-search strategy is backed by a global framework that's refined continuously, not a one-time guess.
SEO vs GEO
Two different jobs — you want both.
They're cousins, not rivals. One earns your place on the results page; the other earns your place inside the AI's answer.
SEO
Get ranked on the page
Earns your spot in the traditional list of blue links, where people scroll, compare, and click through to your site.
GEO
Get named in the answer
Earns your spot inside the response an AI writes — cited, recommended, and trusted, even when no one scrolls a results page at all.
What GEO Involves
Becoming the answer AI trusts.
AI tools recommend businesses they can read, verify, and trust. These are the levers that put you in that set.
01 · Search Everywhere
Show up where AI looks
Not just your website. A consistent presence across the platforms, directories, and trusted sources AI systems read when deciding what to recommend.
02 · Citations & Authority
Get mentioned, not just clicked
References in respected publications, reviews, and communities are the new ranking signal. I help you earn the mentions that make AI cite you.
03 · AI-Readable Content
Write to be quoted
Clear, well-structured, genuinely useful content with the markup that lets AI lift you straight into an answer.
04 · Trust & Consistency
Make your facts unmistakable
Consistent business information and real expertise signals (E-E-A-T) so AI gets who you are right — and treats you as a credible source.
Where We Start
Every GEO campaign begins with a one-time account set-up.
Nobody can promise an AI will name your business tomorrow — these systems change weekly. What I can do is make you the most credible, most citable answer in your space, and show you plainly how it moves.
George Hinestrosa · Honest counsel, plain reporting
Curious how you show up in AI right now?
Ask me, and I'll take a quick look at how the major AI tools currently describe (or ignore) your business — and tell you straight whether GEO is worth it for you. No charge for the look, no pitch.
In Their Own Words
Trusted as search keeps changing.
“George with WSI has been the spear head of all our website and SEO needs for many years. Professional, timely, and awesome to work with. Highly recommend.”
Michael PearceVerified Google review“Professional and easy to work with. Manages our paid and organic search — brought our ad costs down greatly while increasing traffic and conversions.”
Avi C.Verified Google review
The Process
How the work actually runs.
Every business starts somewhere different, so every plan does too. The sequence stays the same — the strategy is built around you.
- 01
Discovery & audit
We start with your one-time account set-up — footprint audit, technical assessment, and competitor analysis — to see exactly where you stand in AI and traditional search.
- 02
Strategy
A plan for the citations, content, and consistency that will make you a credible, citable answer — prioritized for the fastest, most durable wins.
- 03
Implementation
I do the work: earning mentions, structuring content to be quoted, and tightening the signals AI uses to trust and recommend you.
- 04
Monitor & report
AI answers shift constantly, so we track how you appear, what's improving, and what to adjust next — reported plainly, every step.
Questions, Answered Plainly
Before we ever talk.
What's the difference between SEO and GEO?
SEO earns your place on the search results page; GEO earns your place inside the answer an AI writes. As more people take the AI's answer without clicking, GEO protects visibility that traditional rankings alone no longer guarantee. You want both.Can you guarantee ChatGPT will recommend me?
No — and anyone who guarantees it isn't being honest. These systems change weekly and no one controls them. What I can do is make you the most credible, most citable answer in your space, which is what actually moves the needle, and report plainly as it changes.Is GEO worth it if my SEO already works?
Usually yes. Strong SEO is the foundation GEO builds on — but ranking #1 on a page fewer people scroll is a thinner win every quarter. GEO extends that hard-won authority into the AI answers your customers increasingly rely on.How do you even measure AI visibility?
By tracking how the major AI tools describe, cite, or omit your business for the questions your customers actually ask — then watching those mentions improve as the work lands. You see the movement plainly, not a black box.What's included when I start a campaign?
A one-time account set-up: a Digital Footprint Audit, a Website Technical Assessment, and Competitor Analysis on 3–5 businesses of your choosing — included with your GEO, SEO, or PPC campaign.How does working with a WSI agency help me?
GEO runs on WSI AdaptiveSEO®, a methodology refined across the world's largest network of digital marketing agencies. You get one person to work with and a global brain trust behind the strategy — so your approach keeps pace as AI search evolves.
Let's make you the answer AI gives.
AI search isn't coming — it's here, and it's still taking shape. Get in touch and let's make sure that as more of your customers ask AI, your business is the one it points them to.
Google Partner