Business Consulting
Plain counsel, long-term thinking, work done right.
Over a decade of work and 128 successful projects across health, e-commerce, and technology. Disciplined strategy and honest counsel — and if a question runs past my own experience, an entire WSI network to draw the answer from. You'll always get a straight path forward, even when that means telling you to wait.
An Independently Owned & Operated WSI Authorized Agency
- WSI AdaptiveSEO®
- Google Partner
- Microsoft Advertising Partner
- Veteran Owned
Why This Is Worth Your Time
Plain counsel, backed by a network.
Three principles run under everything: precision, adaptability, and partnership. Every business is different — the plan starts there, not from a template.
01 · A Veteran's Perspective
Discipline that transfers
Twenty-five years in uniform taught me that planning, execution, and adaptability are the substance of any campaign. I bring that same standard to your business — met with integrity and a commitment to doing the work right.
02 · Honest & Outcome-Driven
A result you can point at
Every plan is geared toward a measurable outcome — revenue, efficiency, visibility — and reported back plainly, so you see what worked, what didn't, and why.
03 · A Network Behind the Counsel
One person, an entire network
You work with me directly — but you're never limited to just me. As an independent WSI agency, I can draw on a shared knowledge base and hundreds of specialists across the world's largest network of digital marketing agencies.
04 · Personal & Long-Term
A partner, not a deck
I work alongside you — not an advisor who delivers a slideshow and walks away. From planning through execution, the strategy adjusts as conditions and opportunities shift.
Where I Can Help
Start with what's bugging you.
You don't need a polished brief or the right vocabulary. Tell me what's nagging at you, and we'll find the honest answer together. Here's where most owners start:
“Where do I stand?”
Your digital footprint, honestly assessed
A plain read on how your search rankings, website, ads, reviews, and social stack up against your competition — so you start from facts instead of guesses.
“Am I overspending?”
An honest look at your ad spend
A review of your Google or Meta budget to find where money is leaking and whether you're paying for clicks that never become customers.
“Is my site working?”
Website & conversion check
Whether your site turns visitors into calls, forms, and sales — or quietly hands them to a competitor.
“Can customers find me?”
Search & AI visibility
Where you show up — and where you don't — on Google and inside AI tools like ChatGPT, and what it would take to be the answer they get.
“What do I do first?”
A growth roadmap
The few moves that matter most, in what order, what each should cost, and what it should return — pointing you to SEO, PPC, web, or AI only where it actually pays off.
No judgment
Bring the messy version
You won't get a lecture for not having it figured out. That's literally the job. Each of these can be a one-time clarity session or the first step into the work itself — either way you'll leave knowing where you stand, in plain English.
How the Audit Works
The first conversation is free. The deep audit is a service.
You're Never a Dead End
If I don't have the answer, I know where to get it.
Premium Engagement · For Established Businesses
The Digital Marketing Blueprint Premium
This is my most comprehensive, premium engagement — a full year of strategy, mapped before you spend a dollar chasing it. If your business is established with a stable budget — and you're aiming to scale, add locations, or simply push for a stronger return on the year — the Blueprint lays out exactly where to invest, in what order, and what to expect back. It's the plan that spares you months of trial-and-error, and the money that goes with it.
Your Year, Mapped
One coherent plan
Goals, channels, budget, and milestones across SEO, PPC, web, content, and AI — deliberate, not scattered.
Built to Scale
Expansion-minded
Made for businesses adding locations, entering new segments, or pushing for higher ROI on the year's spend.
Less Waste
More return
Every dollar pointed at what's most likely to work — so you stop paying to learn lessons the hard way.
It works the way building from a blueprint does — foundation, walls, roof, then the finish. Each stage is paid for in advance, before its work begins, and the payments spread across the year because only one stage runs at a time.
A premium engagement — your exact investment and upfront discount are confirmed in the proposal. Not every business needs this; it's built for those with the budget and ambition to scale deliberately. If a lighter plan fits you better, I'll tell you.
If the right move is to wait, I'll tell you to wait. An honest answer is worth more than a sale — and it's the whole reason people keep coming back.
George Hinestrosa · Honest counsel, plain reporting
Not sure what you need yet? That's fine.
Tell me what's frustrating you about your marketing — where you're unsure, where you might be overspending, where you feel invisible. The first conversation is free, and you'll leave with a clearer picture either way.
In Their Own Words
Trusted, year after year.
“George with WSI has been the spear head of all our website and SEO needs for many years. Professional, timely, and awesome to work with. Highly recommend.”
Michael PearceVerified Google review“Very professional. Using them since 2017 — reliable, knowledgeable on web development, SEO and more, with great results.”
Virtuous Dance CenterClient since 2017
The Process
How the work actually runs.
Every business starts somewhere different, so every plan does too. The sequence stays the same — the strategy is built around you.
- 01
Initial discovery
A real conversation to understand your goals, your current challenges, and the opportunities you can credibly capture — no jargon, no judgment.
- 02
Strategy development
A customized plan tailored to your situation: actionable steps, measurable milestones, and the reasoning behind every recommendation.
- 03
Implementation support
I work alongside you so the strategy actually ships — not delivered as a deck and walked away from. Network specialists pulled in where a project needs them.
- 04
Ongoing guidance
Business needs evolve. Continuous support and adjustments keep you on track as conditions, opportunities, and constraints shift.
Questions, Answered Plainly
Before we ever talk.
What does a consulting engagement actually look like?
It starts with a real conversation about where your business is and what's frustrating you. From there it can be a one-time clarity session, a full Digital Marketing Blueprint for the year, or hands-on help executing the plan. You choose the depth — I'll recommend honestly what fits.Do I have to buy a service afterward?
No. The first conversation is genuinely about whether I can help — not a sales funnel. If the honest answer is that you don't need me, or the timing's wrong, I'll tell you that plainly.What if my question is outside your experience?
Then I lean on the network. As an independent WSI agency, I have access to a shared knowledge base and hundreds of specialists across the world's largest network of digital marketing agencies. You're never a dead end — one person to talk to, an entire network behind the answer.Who is the Digital Marketing Blueprint for?
Established businesses with a stable budget that want to scale deliberately — new locations, new markets, or a stronger return on the year. It maps your whole year up front so you stop guessing. It's a premium engagement, paid in stages as each phase is delivered — or in full upfront for a percentage discount.How are you different from a big agency?
You work directly with me — strategy and execution from the same person, not an account manager handing you off. You still get the muscle of a global network when a project needs it, without losing the personal relationship.Is the first conversation really free?
Yes. Tell me about your business and I'll give you a straight read on where you stand and what's worth doing next — no charge, no pressure, no jargon.
Why It Matters
Trade the overwhelm for a clear plan.
You don't need ten new tactics — you need to know the few moves that matter, in what order, and why. An honest plan replaces the noise with a path you can actually walk.
Stop guessing. Start moving with confidence.
Let's talk about where your business is going.
Whether you're trying to scale, fix what isn't working, or just get an honest read on your digital footprint, get in touch. We'll talk through where you are, where you want to go, and the most honest path between the two.
Google Partner