SEO for Businesses · B2B & B2C
Get found by the people already looking for what you sell.
Veteran-led search optimization for B2B and B2C companies — new or established. I build your visibility on Google and across the AI tools your customers now use to search, then report it back plainly so you always know what your money is doing. Delivered as an independent WSI agency, using WSI AdaptiveSEO®.
An Independently Owned & Operated WSI Authorized Agency
- WSI AdaptiveSEO®
- Google Partner
- Microsoft Advertising Partner
- Veteran Owned
Who It's For
One discipline. Every kind of business.
Good SEO isn't one playbook — it's the right playbook for where your business actually stands today. Here's how the work shifts to fit you.
B2B
Reach the decision-makers
Show up while buyers are researching solutions like yours, long before they ever call a competitor. I target the high-intent searches that fill a real pipeline — not vanity traffic that never converts.
B2C
Be there at the moment of intent
When a customer is ready to buy, book, or walk in, you should be the answer they find first — and the experience that greets them should be built to convert, not just to rank.
New Business
Start search-ready, not playing catch-up
Build on a clean technical foundation, the right keywords, and content that earns trust from day one — instead of paying later to undo shortcuts. Visibility compounds; the earlier it starts, the cheaper it gets.
Established Business
Defend, recover, and out-position
Protect the rankings you've earned, win back the ones you've slipped on, and out-position newer rivals. I modernize aging pages, fix what's quietly costing you traffic, and put your track record to work.
Not sure where you fit? Most businesses span two of these. The plan is built around your reality, not a category.
Search Has Changed
People don't just “Google” anymore.
Your customers now search inside AI tools — ChatGPT, Perplexity, Claude, and Google's own AI Overviews — and many never click a single website. Ranking number one on a page no one scrolls to is a hollow win. So I work a step ahead of it.
~60%
of searches now end without a click (WSI / industry data)
~50%
of results show a Google AI Overview, especially informational queries
4.4×
more valuable, on average, are visitors who arrive via AI
2028
when AI search is projected to overtake traditional search
Search Everywhere
Be visible where they actually look
Not just Google. Your business should show up consistently across the platforms, formats, and trusted sources that AI systems read when deciding what to recommend.
Citations
Get mentioned, not just clicked
Being referenced in respected publications, reviews, and community discussions now signals trust to AI. I help you earn those mentions so you're included in the answer.
Trust & Authority
Earn the credibility AI rewards
Real expertise, consistent business information, reviews, and earned media — the signals (E-E-A-T) that prove you're worth citing. You can't buy this; you build it.
Technical Foundation
A site AI can read and rely on
Fast, clean, well-structured pages with proper schema. Invisible when it works, costly when it doesn't — and still the bedrock of everything above.
This is WSI AdaptiveSEO® — the search methodology developed by WSI, billed as the world's largest network of digital marketing agencies and named a Top Agency for 2025 by the Web Marketing Association. I deliver it as an independent WSI agency, which means your SEO is backed by a global framework and refined continuously — without you ever leaving the partner you actually know.
What's Included
The fundamentals, handled by one accountable partner.
AI search rewards businesses that get the basics right. These four disciplines work together — and every change is tied to a result you can see.
01 — On-Page SEO
Make every page earn its keyword.
I optimize the pages your customers actually land on so they rank well, read well, and answer the question that brought someone there.
- Keyword research mapped to the terms your customers really search.
- Meta titles and descriptions written to win the click, not just the ranking.
- Content that's clearer, more useful, and structured for both readers and AI.
- Image optimization — descriptive alt text, clean names, sensible sizes.
02 — Off-Page SEO
Build the authority search and AI reward.
Rankings follow reputation. I earn quality links and mentions from trusted sources, so your business reads as the credible answer in your space.
- Backlinks from sites that actually carry weight.
- Guest placement on relevant, high-traffic publications.
- Citation management — consistent business details that reinforce trust.
03 — Technical SEO
Fix what's quietly costing you traffic.
A slow or hard-to-crawl site holds back even great content. I address the foundation so search engines can reach you and customers stay with you.
- Page-speed work that lifts rankings and cuts drop-off.
- Mobile optimization for the majority who arrive on a phone.
- Schema markup that helps you stand out — and helps AI understand you.
04 — Local SEO
Own your corner of the map.
If your customers come from a region, you should dominate that region — in map results and in “near me” moments.
- Google Business Profile set up and maintained to win local visibility.
- Local citations and directories kept accurate and consistent.
- Local link building with area sites that boost regional authority.
If anyone promises you page-one rankings in a few weeks, the honest advice is to walk away. Real visibility is earned — and I'll show you the work, plainly, every step of the way.
George Hinestrosa · Honest counsel, plain reporting
Why It's Worth It
Traffic you can bank on.
Done right, SEO isn't an expense that disappears — it's an asset that compounds. Here's what that looks like in practice.
01
Qualified traffic, not vanity clicks
I chase the searches that turn into leads, sales, and calls — the people already looking for what you offer — instead of numbers that look good and convert no one.
02
Returns that compound
Unlike ads that stop the moment you stop paying, the visibility we build keeps working. What you earn this quarter keeps sending customers long after.
03
Honest, plain reporting
Straight answers: what improved, what didn't, and what's next. No jargon screens, no inflated dashboards. And I'll never promise overnight rankings — anyone who does isn't being honest with you.
04
One partner, a global framework
You work directly with me — not a junior team — backed by WSI's continuously refined methodology. Personal accountability with a network behind it.
25
Years of Service
128
Projects Delivered
50+
Businesses Trusted
100%
Client Satisfaction
Not ready to talk yet? Start with a free check.
I'll run a no-obligation look at where your site stands in search today — what's working, what's holding you back, and the few fixes that would move the needle first. A few minutes of your time, no pitch.
In Their Own Words
Real businesses. Real results.
“George with WSI has been the spear head of all our website and SEO needs for many years. Professional, timely, and awesome to work with. Highly recommend.”
Michael PearceVerified Google review“Very professional. Using them since 2017 — reliable, knowledgeable on web development, SEO and more, with great results.”
Virtuous Dance CenterClient since 2017
The Process
How personalized SEO actually works.
Every business starts somewhere different, so every plan does too. The sequence stays the same — the strategy is built around you.
- 01
Understanding your business
We start with your goals, your competition, and your customers. No two plans are alike, so the strategy is shaped around your industry and what success actually means for you.
- 02
Strategy development
I build a plan that combines on-page, off-page, technical, and local SEO with WSI AdaptiveSEO® for AI search — balanced for quick wins and durable growth, and structured for real return on your investment.
- 03
Implementation
From keyword placement to technical fixes to authority building, I execute the work cleanly. Better visibility, more qualified traffic, a stronger site — every change tied to a measurable outcome.
- 04
Reporting on results
Clear reports on traffic, rankings, and the metrics that matter to your bottom line. You see what changed, why it changed, and what the next 30 days hold.
Questions, Answered Plainly
Before we ever talk.
How long until I see SEO results?
Honestly, months — not weeks. SEO compounds: early work builds a foundation that keeps paying off, but anyone promising page-one rankings in days isn't being straight with you. You'll see plain reporting on progress the whole way.Can you guarantee page-one rankings?
No — and run from anyone who does. Search engines don't sell guaranteed positions. What I can do is the honest work that earns rankings and AI citations over time, and show you exactly what's moving.What is WSI AdaptiveSEO®?
It's WSI's SEO methodology, built for both traditional search and the new world of AI search. I deliver it as an independent WSI agency, so your strategy is backed by a global, continuously updated framework.Do you handle AI search too?
Yes. Getting found inside AI tools like ChatGPT and Google's AI Overviews is its own discipline (GEO) — see the AI Search Optimization page. Modern SEO and GEO work best together, and I handle both.How does working with a WSI agency help me?
You work with me directly, but you're backed by WSI — billed as the world's largest network of digital marketing agencies. That means a shared, continuously refined knowledge base and hundreds of specialists behind the work. One person to talk to, an entire network behind the answer.
Why It Matters
Be the answer when they're already looking.
Your best customers are searching for what you do right now. Showing up first — honestly and durably — turns that intent into calls, forms, and sales instead of handing them to a competitor.
Imagine your phone ringing because they found you first.
Let's plan your SEO — honestly.
Showing up online doesn't have to feel out of reach. Get in touch and we'll build an SEO plan that fits your business — with plain reporting on what's working and what isn't, every step of the way.
Google Partner