AI Services & Consulting
AI for the work — not for the relationship.
Practical AI integrations that take the busywork off your team — so the people in your business have more time for the work only people should do: judgment, accountability, and the relationship you have with your customers. Not every business needs AI; if yours doesn't, I'll tell you. Delivered as an independent WSI agency.
An Independently Owned & Operated WSI Authorized Agency
- WSI AdaptiveSEO®
- Google Partner
- Microsoft Advertising Partner
- Veteran Owned
Why Now
Your customers already search inside AI.
This isn't the future — it's already how people find businesses. They ask ChatGPT, Perplexity, Claude, and Google's AI Overviews, and many never click a website at all. Getting cited in those answers is its own discipline, and it's where AI work starts paying off fastest.
~60%
of searches now end without a click (WSI / industry data)
~50%
of results show a Google AI Overview
4.4×
more valuable, on average, are visitors arriving via AI
2028
when AI search is projected to overtake traditional search
Getting found in AI search is delivered through WSI AdaptiveSEO®, WSI's methodology for staying visible and cited as search moves into AI. I bring it to you as an independent WSI agency — so your AI strategy is backed by a global framework, not a guess.
AI is a tool, not a miracle — and not a replacement for judgment. Not every business needs it. Where it does fit, a human stays on every call that matters, and I'll be honest about the ROI before any work begins.
George Hinestrosa · Honest counsel, plain reporting
The Service Catalogue
What's actually inside the AI work.
Each area below is real, deliverable work — built with humans in the loop on the calls that matter, plain disclosure where customers are involved, and an honest answer about where AI will and won't help. Pick the ones where your business is leaking time, money, or attention.
01 · Strategy
AI Strategy & Team Enablement
A prioritized roadmap of where AI actually pays back in your business — and where it doesn't — plus training so your people actually use the tools.
Stack: Claude · ChatGPT · custom audit frameworks
What changes: you know exactly where AI fits, in what order, and what each step should cost versus return.
02 · Operations
Workflow & Operations Automation
End-to-end automations that connect the tools you already pay for and run the work between them — no platform swap required.
Stack: Zapier · Make · n8n · Relevance AI · Supabase
What changes: the hours your team spent copying data between systems — gone. Handoffs stop falling through cracks.
03 · Voice
AI Voice Agents
Voice AI that answers the phone 24/7 — takes calls, qualifies leads, books appointments, logs everything to your CRM, and discloses it's AI.
Stack: Vapi · Bland · ElevenLabs · HubSpot · Make
What changes: you stop losing leads to missed and after-hours calls; your team closes instead of triaging.
04 · Sales
Sales & Lead-Gen Automation
Pipelines that find, enrich, score, and reach qualified leads across email, LinkedIn, and SMS — with reply detection and a conversion dashboard.
Stack: Clay · Apollo · HubSpot · Attio · Claude
What changes: your team spends time on real conversations, not list-building and copy-paste.
05 · Support
Customer Support Automation
AI agents that handle everyday questions across chat, email, and SMS, pull from your docs, and escalate the hard cases to humans.
Stack: Smyth OS · CrewAI · Flowise · Pinecone · Supabase
What changes: tier-1 volume typically drops 60–70%; your team handles only what needs a person.
06 · Content
Content & Marketing AI
Content produced, designed, and scheduled at scale — with a human editor on every published piece. AI drafts; you (or I) review.
Stack: Claude · ChatGPT · Jasper · Midjourney · Opus Clip
What changes: you ship consistently, reviewing instead of starting from a blank page each week.
07 · CRM & Data
CRM & Data Intelligence
Automation that keeps your CRM current and AI that recommends the next action — working with whatever CRM you're already on.
Stack: HubSpot · Attio · Folk · Clay · Make
What changes: your CRM stays current without anyone manually maintaining it; reps trust the data again.
08 · Predictive
Predictive Analytics & Custom Tools
Models tuned to your data — churn risk, demand forecasts, revenue projections — plus custom internal tools when off-the-shelf doesn't fit.
Stack: Mixpanel · PostHog · Metabase · Supabase · Vercel
What changes: you see what's coming months out instead of reacting to last month's report.
Not sure where AI fits — or if it does?
Book a quick fit call. We'll find the biggest time-leak in your business and I'll tell you honestly whether AI is worth it, what it would cost, and what it would return. No pitch.
In Their Own Words
Trusted to do it the right way.
“George with WSI has been the spear head of all our website and SEO needs for many years. Professional, timely, and awesome to work with. Highly recommend.”
Michael PearceVerified Google review“Very professional. Using them since 2017 — reliable, knowledgeable on web development, SEO and more, with great results.”
Virtuous Dance CenterClient since 2017
The Process
How the work actually runs.
Every business starts somewhere different, so every plan does too. The sequence stays the same — the strategy is built around you.
- 01
Discovery
We map where time, money, and attention are leaking — what's manual that shouldn't be, what's slow, what customers ask for that nobody hears. The output is a prioritized list of where AI actually pays off.
- 02
Strategy
We lock in the few highest-leverage projects, the order to ship them, integration with your existing stack, the KPIs we'll track, and a budget tied to projected ROI.
- 03
Build & integrate
I build, integrate, and test — wired into your CRM, email, and calendar — with real users in real workflows from week one. No big-bang launches nobody adopts.
- 04
Optimize
Once it's live, the data guides refinement — models retrained on real usage, workflows tuned, scope expanded into the next priority on the roadmap.
Questions, Answered Plainly
Before we ever talk.
Does my business even need AI?
Maybe not — and I'll tell you if that's the case. AI is a tool, not a miracle. I only recommend it where it genuinely saves time or makes money for your business.Will this replace my staff?
No. The goal is to take busywork off your team so they spend more time on the work only people should do — judgment, relationships, accountability. A human stays in the loop on every call that matters.Is my data safe?
Data handling and privacy are built into every engagement, with clear disclosure wherever customers interact with AI. We design for safety and transparency, not shortcuts.What does an engagement cost?
Engagements range from a $1–3K AI audit to multi-month builds. Most clients start with an audit, then take one category at a time so each phase's ROI is provable before the next. No retainer needed to start a conversation.How does working with a WSI agency help me?
You work with me directly, but you're backed by WSI — billed as the world's largest network of digital marketing agencies. That means a shared, continuously refined knowledge base and hundreds of specialists behind the work. One person to talk to, an entire network behind the answer.
Why It Matters
Give your people back the work only people can do.
When AI takes the repetitive busywork off your team, the hours come back — for judgment, for customers, for the relationships no automation can replace.
Let your team do the work that actually needs a person.
Ready to put AI to work — the right way?
Whether you want one AI agent or a connected stack of automations, it starts with a conversation about what you're actually trying to fix. I'll be honest about where AI fits, where it doesn't, and what the real ROI looks like before any work begins.
Google Partner