Pay-Per-Click · Google & Microsoft Ads
Every dollar tied to a real conversion.
Veteran-led PPC across Google Ads, Microsoft, Meta, and beyond. I build and manage campaigns that put you in front of buyers at the exact moment they're searching — then report every dollar plainly, so you see what each click returns. And I'll tell you straight if a different channel fits your business better.
An Independently Owned & Operated WSI Authorized Agency
- WSI AdaptiveSEO®
- Google Partner
- Microsoft Advertising Partner
- Veteran Owned
What I Run
Paid campaigns built for ROI, not impressions.
I focus your budget on the channels and keywords most likely to return real customers — and tie every dollar to a conversion you can see.
01 · Paid Search
Google & Microsoft Ads
Get in front of buyers at the exact moment they're searching. Advanced keyword research, sharp ad copy, and disciplined bid management so broad, wasteful terms never drain your budget.
02 · Shopping & Performance
Product & Performance Max
For retailers and e-commerce — shopping campaigns and Performance Max that put your products in front of ready-to-buy shoppers and scale what's already converting.
03 · Social, Display & Video
Meta and beyond
Reach and awareness across Meta, display, native, mobile, and video — targeted to your buyer personas at the stage of the funnel where they actually pay attention.
04 · Remarketing
Bring back the ones who didn't convert
Most visitors don't buy on the first visit. Retargeting keeps you in front of people who already showed interest — usually the cheapest conversions you'll ever get.
- Paid Search
- Shopping Ads
- Display
- Video
- Native
- Mobile
- Remarketing
- Social Media Ads
If an agency can't tell you the cost of a single lead, they're spending your money in the dark. Every dollar I run is tied to a conversion — and I'll show you the math.
George Hinestrosa · Honest counsel, plain reporting
Precision, Not Guesswork
Your budget, pointed only at the right people.
Paid search lets me target by intent, device, time of day, and exact location — and modern platforms lean on AI to bid and place ads in real time. I keep a human hand on that automation so the algorithm chases conversions, not just clicks.
Geo-Targeting
Reach customers in the right place
Local-first targeting puts your ads in front of the people close enough to actually become customers — and stops you paying for clicks that never could.
Intent
Catch buyers, not browsers
Keyword and audience strategy focused on people showing real buying signals, so spend follows intent instead of vanity reach.
AI + Oversight
Smart bidding, watched closely
I use the platforms' AI bidding where it helps — and override it where it wastes money. Automation works for you, not the other way around.
Conversion Tracking
Know your cost per lead
Proper tracking ties every dollar to an outcome, so we optimize toward leads and sales — not impressions that look good on a chart.
As an independent WSI Authorized Agency, I pair paid search with the broader WSI approach — combining ads with SEO and AI-search visibility so you're not leaning on one channel alone. WSI is billed as the world's largest network of digital marketing agencies and a certified Google & Microsoft advertising partner.
Already running ads? Start with a free audit.
Send me access to your Google, Microsoft, or Meta account and I'll show you exactly where budget is leaking and the few changes that would lower your cost per lead first. No obligation, no pitch.
In Their Own Words
Real budgets. Real returns.
“Professional and easy to work with. Manages our paid and organic search — brought our ad costs down greatly while increasing traffic and conversions.”
Avi C.Verified Google review“George with WSI has been the spear head of all our website and SEO needs for many years. Professional, timely, and awesome to work with. Highly recommend.”
Michael PearceVerified Google review
The Process
How the work actually runs.
Every business starts somewhere different, so every plan does too. The sequence stays the same — the strategy is built around you.
- 01
Onboarding
I gather what matters — your goals, budget, audience, and what counts as success — documented up front so the campaign aligns with your business from day one.
- 02
Strategy development
A tailored plan: platform selection, keyword research, audience segmentation, and budget allocation focused on the highest-impact opportunities.
- 03
Campaign management
Full ownership of execution — ad copy, creative, conversion tracking, bid management — with continuous monitoring and real-time adjustments.
- 04
Reporting
Clear reports on impressions, clicks, conversions, and ROI. You always know what's working, what isn't, and what's next.
Questions, Answered Plainly
Before we ever talk.
How much should I budget for ads?
It depends on your market and goals — I'll give you an honest recommendation rather than a number designed to maximize my fee. We start where the math works and scale what proves itself.When will I start seeing leads?
Faster than SEO — paid search can put you in front of buyers almost immediately. The first weeks are about gathering data and tightening targeting so cost-per-lead keeps dropping.Do I own my ad accounts?
Yes, always. Your accounts, your data, your history — you keep full ownership. I manage them; you own them.Should I do PPC or SEO first?
Often both, but PPC buys visibility now while SEO compounds over time. I'll tell you honestly which mix fits your budget and timeline — and if one channel doesn't make sense for you, I'll say so.What's included when I start?
A one-time account set-up: a Digital Footprint Audit, a Website Technical Assessment, and Competitor Analysis on 3–5 businesses of your choosing — so we build on facts, not guesses.How does working with a WSI agency help me?
You work with me directly, but you're backed by WSI — billed as the world's largest network of digital marketing agencies. That means a shared, continuously refined knowledge base and hundreds of specialists behind the work. One person to talk to, an entire network behind the answer.
Why It Matters
Every dollar pointed at people ready to buy.
No more paying for clicks that never convert. Disciplined, tracked campaigns put your budget in front of the buyers most likely to act — and show you exactly what each one returns.
Finally know what your marketing money is doing.
Let's plan PPC that pays back.
You don't have to navigate paid advertising alone. Get in touch and we'll build a PPC plan that drives real results — the kind I'd be willing to recommend to a friend.
Google Partner